Hot Air, somebody at MSNBC stopped hyperventilating about Scott Brown's election long enough to CBS has reportedly told a new gay dating Web site, ManCrunch.com, that it will not be able to air its 30-second Super Bowl advertisement because all commercial slots for the game have already been sold. The ad, which features two men kissing after they lock hands in a bowl of Nachos, has caused controversy largely because CBS has given the green light to a pro-life Focus on the Family advertisement starring Florida quarterback Tim Tebow.
“It’s clearly a form of discrimination that we’re getting the runaround, that we’re not being told the truth,” ManCrunch spokesperson Dominic Friesen told the New York Post. ”Quite frankly, there is a lot of ad space available — a lot of the companies that typically advertise during the Super Bowl are not advertising this year.”
Prior to the rejection, Friesen had accused CBS of stalling.
“There are two parts to the whole situation. After nearly two weeks, CBS broadcasting standards, which reviews Super Bowl ad submissions, has yet to approve or reject our Super Bowl ad,” he said. “This is clearly a stall tactic. And in turn, they’ve been lying to us all along and telling us there is no ad space available for sale. And, as of three hours ago, our CBS sales rep told us the exact same thing.”
“It’s anti-gay by CBS and I think it’s very indicative of where we really are in America right now,” he added.
Some have accused ManCrunch, which launched within the month, of orchestrating the controversy as a publicity stunt. Super Bowl ads can cost several million dollars — a high amount for established companies, and an exorbitant one for most startups.
Eagle-eyed viewers will notice that the signs hanging above the two gay men in the ad also communicate a subtle message to viewers. A “No Entry” sign points directly into one of the men’s rear ends, and another warning sign cautions that “Equipment Starts and Stops Automatically.”
Others have observed that the gay men are wearing Vikings and Packers jerseys — a bizarre move considering that neither team will play in the Big Game.
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