Apple’s iPad announcement this month left techies more than a little underwhelmed: The device, Apple CEO Steve Jobs said, would essentially borrow the aging iPhone OS — lack of multitasking and all. Microsoft’s big reveal of the slick new Windows 7 mobile operating system, by contrast, has left everyone from experts to armchair gadget fans to gamers enthused and eager for more.
“Go ahead and stare — the user interface of the Windows Phone 7 Series deserves it,” says the official Microsoft description of this promo video. “That’s the reaction we got at Mobile World Conference in Barcelona when we revealed this new holistic design system that brings together form and function based on key principles — informing every aspect of the phone.”
Analysts and tech experts mostly agree with Microsoft’s enthusiasm about their new operating system, especially since the company has essentially been dumping a crippled Windows Mobile browser on frustrated users for years now. The new Windows 7 operating system is, by all accounts, a necessary clean break from Microsoft’s previous mobile efforts.
Look for the OS to launch later this year and position Microsoft in a position to compete with the currently market-leading iPhone OS.
Reports Gizmodo:
It’s astounding that until this moment, three years after the iPhone, the biggest software company in the world basically didn’t compete in mobile. Windows Phone 7 Series is more than the Microsoft smartphone we’ve been waiting for. Everything’s different now.
Today, at Mobile World Congress in Barcelona, Microsoft is publicly previewing Windows Phone 7 for the first time. The brand new, totally fresh operating system will appear in phones this year, but not until the holidays. All of the major wireless carriers and every likely hardware maker are backing it, and they’d be stupid not to. It’s awesome. Further details are forthcoming, but here is what you need to know:
The name—Windows Phone 7 Series—is a mouthful, and unfortunately, the epitome of Microsoft’s worst naming instincts, belying the simple fact that it’s the most groundbreaking phone since the iPhone. It’s the phone Microsoft should’ve made three years ago. In the same way that the Windows 7 desktop OS was nearly everything people hoped it would be, Windows Phone 7 is almost everything anyone could’ve dreamed of in a phone, let alone a Microsoft phone. It changes everything. Why? Now that Microsoft has filled in its gaping chasm of suck with a meaningful phone effort, the three most significant companies in desktop computing—Apple, Google and Microsoft—now stand to occupy the same positions in mobile. Phones are officially computers that happen to fit in your pocket.
Full story: Windows 7 Series: Everything is different now – Gizmodo
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