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An iPad for the Preschool Set: The Fisher-Price iXL

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In a self-promotional moment reminiscent of the Apple chief Steven P. Jobs, Robert Eckert, the chief executive of Mattel, is celebrating one of his company’s own products as “the hottest toy for the 2010 holiday season” — even though it’s not even on sale yet.

I give you the Fisher-Price iXL Learning System, which has all too inevitably been hailed as the iPad for the fresh-out-of-diapers set.

Full story: An iPad for the Preschool Set: The Fisher-Price iXL – Bits Blog – NYTimes.com