Designer denim, meet your new clientele: babies. Huggies has released a new type of diaper for fashionable tots on the go, according to the New York Daily Post.
Available for a limited time only in June and July, “Huggies Little Movers Jeans” feature faux pockets and belt loops. But mommies don’t have to worry, because the company assures its audience that the new fake-denim diapers still provide the same protection.
Stuart Schieider, senior brand director of Huggies, said: “The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand.”
Full story: Little fashionistas, take note: Huggies launches line of diaper jeans