I know, I know…You’re thinking, for this guy’s first Daily Caller column he’s going to tout the genius that is Sarah Palin AND (gasp) Levi Johnston, who can barely fumble his way through a 30 second interview?! Believe me, I understand – Sight unseen, this column topic might make some of you (the Palinites) cheer, others of you (the haters) jeer, and more than a few of my friends (and my mom) disown me over the title alone.
First, let me propose a simple credo to formally introduce this topic: PR MAKES THE WORLD GO ‘ROUND (period).
I’m a PR guy from way back. I understand smoke and mirrors, bait and switch, spinning until you puke, and other various tricks of the publicity skin trade. I used to be the one dancing in the pale moon light with the media on behalf of superstars and brand names, now I just really get off on calling their bluff. Come on, it’s reaching a ridiculous fever pitch out there these days!
ENTER the electrifying, glossy-lipped, designer clad, moose hunting, pit bull, Facebook-posting, Queen of Wasilla, Tea Parties, and liberal scorn everywhere, SARAH PALIN.
You can call her dumb, you can call her shallow, you can call her close-minded, you can call her inarticulate, you can even objectify her and call her sexy, but whether you HEART her or hate her, you absolutely, positively, without a doubt cannot argue that she is not a genius in at least one area: PR.
And why? It’s quite simple. Because she is in on the joke. Nothing fazes her. Whether she’d admit it or probably not, she is the new poster child for the number one rule of PR: There is no such thing as bad publicity.
This is a woman who burst onto the scene as a complete unknown and within milliseconds, MILLISECONDS!, was anything but. When Sarah Palin was introduced to those of us who aren’t Alaskans, the world shifted a few degrees on its axis. And she’s held us in the palm of her hand ever since, juggling.
Consider the following three points to make the case, once and for all, for officially christening Sarah Palin a genius and along the way also anointing her only real collateral damage, Levi Johnston, the same:
One. Sarah Palin is the new Princess Diana, at least in terms of seducing the media on this side of the pond. Sacrilege perhaps, but the proof is in the, um, moose stew. For starters, she often shares top billing with the President of the United States. You tell me that the media doesn’t go into a gut-wrenching tailspin every time they have to decide whether to lead with her or with him. Even a whoopsie-daisy like writing crib notes on her hand rivaled whatever “Hopey-Changey” business the President was up to at that moment (which I can’t remember myself off-hand).