As chairman and chief executive of OneUnited Bank, Kevin L. Cohee has sought to build a company that is about more than just money. He promoted the bank, now at the center of a House ethics case against Rep. Maxine Waters (D-Calif.), as a uniquely responsible investor in impoverished minority communities and urged prospective clients to live modestly.
Customers ought to focus on “real connections, real relationships,” Cohee urges in a recording on the bank’s Web site. Avoid “people who want to be with you based on the things that you have.”
“Do you really need a Mercedes-Benz?” he asks. “Houses don’t make you, cars don’t make you.”
Cohee, 52, took a somewhat different view in his own life. His bank bought or leased luxury real estate he used and, until federal regulators complained in 2008, paid for his Porsche. Cohee’s East Coast spread was an $880,000 condominium on Miami Beach’s Ocean Drive, and out west the bank leased a $26,500-a-month mansion for him on Palisades Beach Road in Santa Monica, Calif., owned by Bruce Springsteen’s drummer, Max Weinberg.
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