The multi-millionaire owner of the Segway company died in a freak accident yesterday when he rode one of the high-tech two-wheel machines off a cliff and into a river.
Businessman Jimi Heselden, 62, plunged off cliffs and into the River Wharfe while riding around his North Yorkshire estate on a rugged country version of the Segway.
He bought the firm in December 2009 and was using one of the machines – which use gyroscopes to remain upright and are controlled by the direction in which the rider leans – to inspect the grounds of his property.
A spokesman for West Yorkshire Police said today: ‘Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
‘A Segway-style vehicle was recovered.
‘He was pronounced dead at the scene.’