Consumers who want to support breast cancer research through shopping can choose from pink T-shirts, lip gloss and, increasingly, booze.
Mike’s Hard Lemonade now comes in a pink variety. Pink wines sport pink ribbons. And Chambord, which markets pink vodka and liqueurs, urges people to “pink their drink,” saying that “by adding a splash of Chambord to any cocktail, you’re supporting breast cancer awareness year-round.”
All of them have given money to breast cancer causes — and highlight the donations in their ads.
That has led to criticism by some breast cancer survivors, who say it’s hypocritical to raise money for research while selling a product that contributes to the disease.
Full story: Alcohol companies’ pink campaigns anger breast cancer survivors – USATODAY.com