If you’ve ever contacted a car dealer online, you’re familiar with the internet sales pitch: relentless phone calls and e-mails making almost any promise just to get a warm body in the showroom.
CarWoo, aims to change that by connecting you with firm offers from dealers while preserving your privacy. The new service only helps out with new car sales right now, though the company says it may open up to used cars at some point.
Here’s how it works. Shoppers pay a fee to CarWoo and select the car they want. Depending upon which plan they choose, CarWoo will facilitate quotes from two to five nearby dealerships. Buyers are free to negotiate the final price, but rather sitting in some cubicle while the saleman makes repeated trips to “talk to the manager,” it all happens anonymously online. The process is transparent, and both the buyer and the dealers involved see all of the offers that come in.