Popularity helps in politics, especially having “friends,” “followers” and people who “like” you.
In November’s elections, the candidate who more people “liked” on Facebook won in 71 percent of Senate elections. Twitter was even more accurate, with the candidates with more followers winning in 74 percent of elections.
Facebook says it watched 118 races in the Senate and the House, and found 77 winners had more “likes” than their opponents did. Furthermore, candidates with twice as many fans as their opponent won by at least 3.9 percent.