Lady Gaga is dead.
Digitally, at least.
Gaga is one of several celebrities, including Justin Timberlake, Alicia Keys, Kim and Khloe Kardashian, Serena Williams, and Usher who announced their ‘deaths’ on Wednesday, in honor of World Aids Day. All will cease to tweet or post on Facebook until fans raise $1 million to buy each of their lives back.
By donating money to Buylife.org on behalf of one celebrity, fans get their favorite celebrities back on Twitter and Facebook and also help Keep a Child Alive, an organization that helps by medicine and comforts for children in Africa and India affected by HIV/AIDS.
The celebrities participating have millions of followers. All posted similar tweets announcing their “deaths.”
Lady Gaga, who made a splash when she reached 10 million fans on Facebook before President Barack Obama and currently has more than 24 million fans, tweeted at her over 7 million Twitter followers this morning: [email protected] is dead. I will sacrifice my digital life to fight HIV/AIDS. No more tweets little monsters until we #BUYLIFE.”
Other participants have posted their “last tweet and testament” on Buylife.org, explaining in a video what they are doing, why, and what their fans can do.
“Consider this a eulogy for @UsherRaymondIV,” said Usher, “because today I’m sacrificing my digital life to give real life to millions of people affected by HIV and AIDS in Africa and India. This means no more Twitter, no more Facebook from this moment forward until we raise some serious money to fight AIDS.”
It is unclear who will be more upset: celebs’ deprived followers, or the stars themselves. “Buy my life back now,” said Khloe Kardashian, “because the sooner you do, the sooner I can tweet again. Which would be great, ‘cause I’m not very good at being quiet.”