Could ‘Sarah Palin’s Alaska’ spike tourism at the Last Frontier?
Not all Alaskans love Sarah Palin, but tourism workers in the state are hoping their former governor’s television show will convince Americans from the lower 48 to head north.
In several new advertisements slated to run on cable stations through March, the Alaska Travel Industry Association includes scenes from “Sarah Palin’s Alaska.” The promoters also show segments from “Deadliest Catch,” “Ice-Road Truckers” and images of wildlife, icebergs, mountains, kayaking and fishing.
Kathy Dunn, the ATIA marketing director, told the Associated Press that any and all Alaska press benefits the state.
“Obviously, any time you put Alaska in front of people, no matter the context, it’s a good thing,” Dunn said. “Exposure is always good.”
Alaska visitor numbers increased in 2010 and are expected to continue to grow in 2011.
ATIA President Ron Peck said in a statement that Alaska has to do what it can to keep tourism afloat.
“It’s important for Alaska to maintain its visibility as the economy improves,” Peck said.
In addition to being featured in Alaska tourism ads, the first season of “Sarah Palin’s Alaska” is now available for pre-order.