The world’s biggest online retailer is now competing more directly with the nation’s biggest DVD rental service.
Amazon.com has agreed to acquire the shares it does not already own in Lovefilm International, a DVD and online film rental service similar to Netflix that operates in Europe. The Seattle company already holds a 42% stake in Lovefilm, which is headquartered in London and Luxembourg.
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Like Netflix, Lovefilm ships DVDs through the mail and streams movies over the Internet to subscribers for a monthly fee. Unlike Netflix, it also ships games. Lovefilm has 1.6 million members and operates in Britain, Germany, Sweden, Denmark and Norway.
Full story: Amazon and Lovefilm International: Amazon to buy remainder of Lovefilm International – latimes.com