While some dentists would tell nervous patients to man up during a gum-bleeding dental procedure, Dr. Marie Catherine Klarkowski of Germany takes a more creative approach to patient care.
Klarkowski bought low-cut “dirndl” dresses with tight bodices for herself and her entire staff as a way to distract patients as she performs dental work on them, Metro.co.uk reported Sunday.
Based in Munich, Klarkowski came up with the idea to don scanty attire after observing the way men drooled over waitresses dressed in dirndls.
“The most important thing for us is to take away the patients’ fear,” Klarkowski told the Austrian Times. “The sight of cleavage gets patients narcotised and distracted from the pain rather quickly.”
Klarkowski now has a third more patients, all of them male, since wearing dirndls to work.
But there are some definite drawbacks to dressing down on the job.
“It could be that the cleavage is a little distracting, but in the end it’s me who has to concentrate and the patient can perhaps think about something different and relax during the treatment,” Klarkowski said.