The online dating sites Match.com and OkCupid can now add another happy couple to their list of successful matches: themselves.
IAC’s Match.com, which owns a family of dating sites including Chemistry.com, People Media, and SinglesNet, purchased OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its services for free, supports itself through advertising, and generally attracts younger singles who connect with the site’s hip, Digital Age ethos.
Full story: Match.com buys OKCupid: What it means for online dating