New Pepsi bottle is 100 percent plant-based

Earth Day may not be for another month, but the folks at PepsiCo are celebrating early. The company has just announced that it has developed the world’s first 100-percent plant-based PET bottle.

For those not wholly versed in enviro-speak, PET is short for polyethylene terephthalate, a.k.a. a type of plastic–or to hardcore tree-huggers everywhere, “All that is crazy and absurdly wrong with a consumer-driven society in overdrive.”

Full story: New Pepsi bottle is 100 percent plant-based