Matt Lewis

Former Planned Parenthood Director Hits Group in New TV Ad

I saw this ad, and it caught my attention.

The ad works, in my opinion, because it features Abby Johnson, a real-life former Planned Parenthood clinic director.

It’s also interesting to note that the focus of the ad is not to attack the practice of abortion, per se — but to instead go directly after the Planned Parenthood “brand” — questioning their “corporate culture” and “profit center.”

What do you think?