Matt Lewis

The Paul Ryan Video Rollout

House Budget Committee Chairman Paul Ryan’s (R-WI) budget plan is making news today. This will be a deeply substantive debate, but it’s also worth considering the politics behind how Ryan has presented his plan to the public.

Last Sunday, of course, he appeared on Fox News Sunday, and that was followed up by an op-ed in The Wall Street Journal.  This is the sort of thing that might traditionally be part of launching an idea such as this.  What is different, however, is Ryan’s use of video to illustrate his points about the budget.

It has become de rigueur for modern political campaigns (including President Obama’s) to employ web video, but I can’t recall another time when a policy debate this significant has incorporated video this effectively (let me know if you can think of an example).

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  • Ryan.Iowa

    Please, go to Youtube, share it through Facebook, Twitter, etc..!

  • Willys

    Can we just trade Obama in and make this guy President today?

  • RosiesSeeingRed

    I’m glad to see he’s using video — a visual message — to state his plan. I’m sending the YouTube link to my college-age daughter, and everyone should do the same. This is THEIR future, and we need to give them the facts so they don’t fall for slick marketing campaigns promising unicorn rides on rainbows. I still maintain Obama won in 2008 as a result of a smart internet campaign targeting young people. Conservatives/libertarians need to fight back with an internet-based marketing campaign of their own. Paul Ryan is young, smart and is someone who can appeal to young people — this is excellent.