Matt Lewis

The Paul Ryan Video Rollout

House Budget Committee Chairman Paul Ryan’s (R-WI) budget plan is making news today. This will be a deeply substantive debate, but it’s also worth considering the politics behind how Ryan has presented his plan to the public.

Last Sunday, of course, he appeared on Fox News Sunday, and that was followed up by an op-ed in The Wall Street Journal.  This is the sort of thing that might traditionally be part of launching an idea such as this.  What is different, however, is Ryan’s use of video to illustrate his points about the budget.

It has become de rigueur for modern political campaigns (including President Obama’s) to employ web video, but I can’t recall another time when a policy debate this significant has incorporated video this effectively (let me know if you can think of an example).

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