A J.Crew ad that shows a top designer painting her young son’s toenails neon pink has some parents and doctors seeing red.
The image appeared in a feature called “Saturday With Jenna,” which was emailed to customers last week and highlights a few of J.Crew president and creative director Jenna Lyons’ favorite products — including the hot pink Essie nail polish seen on her son, Beckett.
The caption below the picture reads, “Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”
But not everyone sees fun in the ad.
“This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,” psychiatrist Dr. Keith Ablow wrote in a FoxNews.com Health column about the ad.
Jo B. Paoletti, author of “Pink and Blue: Telling the Girls From the Boys in America” told FoxNews.com she believes critics are overreacting.
“Lots of kids, say 7 and under, might ask their parents for something that would seem to be cross gender, and I think most parents, especially in the privacy of their own home might think, what’s the big deal?” Paoletti said.