The Daily Caller

The Daily Caller

Mel Gibson’s ‘The Beaver’ experiences low grossing debut weekend

Jodie Foster’s The Beaver, starring Mel Gibson, has had the kind of publicity that most arthouse films only dream of — thanks to Gibson’s polarizing behavior.

But that buzz failed to deliver. The film, in which Foster also stars, opened this weekend to a disappointing $104,000 from 22 theaters in top markets. The per-screen average — the standard by which limited releases are judged — was only $4,745.

Summit was hoping for a per-screen average in the $15,000 to $18,000 range.

“I think people will try to read into these numbers and say it is a repudiation of Mel, but I don’t think that’s true,” Summit executive Richie Fay said. “The film is a tough sell.”

Full story: Mel Gibson’s ‘The Beaver’ soft in box office debut

  • esby

    The trailer looks like a fake movie from College Humor. Gibson’s reputation is not the factor so much as being in a sucky movie.

  • GeniousIQ

    But that buzz failed to deliver. The film, in which Foster also stars, opened this weekend to a disappointing $104,000 from 22 theaters in top markets. The per-screen average — the standard by which limited releases are judged — was only $4,745.

    Summit was hoping for a per-screen average in the $15,000 to $18,000 range.

    ——————

    What?? $4700/screen is actually pretty high. Thor (the #1 movie) only earned $16,000/screen and the #2 movie earned $9,000. $4700/screen is pretty damned good for a movie about a talking beaver.

  • BillyShaft

    “I think people will try to read into these numbers and say it is a repudiation of Mel, but I don’t think that’s true,” Summit executive Richie Fay said. “The film is a tough sell.”

    Riiiight.

    That is why you hire big-named actors. So you can bring in audiences even when the product sucks.

    Nice spin, Richie; maybe you could be Press Secretary for the Obama admin.