To inject vitality into its summer offerings, Hulu secured exclusive, first-run U.S. rights to new series that viewers won’t find in their cable or satellite programming lineup.
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“The timing worked out nicely for a summer launch,” said Andy Forssell, Hulu’s senior vice president of content acquisition. “It is a good bit of serendipity, because there’s less premium content during the summer. It’s certainly a good time for us to be loud and proud about these kinds of titles.”
Full story: “Hulu adds British and U.S. TV series to its summer offerings”