The 2012 presidential race will have a Latin flavor.
The Democrat National Committee’s first ad of the election cycle is a Spanish-language spot in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, DC.
The ad, “En Quien Confiar,” first attacks Republicans for their criticism of the president before touting the record of Barack Obama’s middle-class tax cuts, student grants, and health insurance of children. The ad ends with a strong note:
We know who to trust, and who we can’t. Because it’s our job to protect our families.
According to a DNC official, the ad buy is “many times larger” than the latest spot from the Republican National Committee, which launched it’s “Change Directions” series earlier this month. The RNC’s third and latest spot in the series cost about $7,750, according to Politico’s Ben Smith.
“The Republican Party is offering no new solutions to the American people — they simply want to double down on the failed policies that … hurt millions of American families, including far too many Latinos,” said DNC chairwoman Debbie Wasserman Schultz. “The American people don’t need more distortions from the secret donors of Crossroads and they certainly don’t want the failed policies of the Republican Party.”
The “distortions” from Republicans and conservatives have certainly changed directions this election cycle, particularly when it comes to wooing Hispanic and Latino voters. On Thursday, American Crossroads launched its own Spanish-language ad, and the RNC’s latest ad-buy — in Colorado, Nevada and New Mexico — also included several Spanish radio spots. Republicans have also made an effort to attract Hispanic leaders with a new initiative launched by the Republican State Legislative Committee.
Latino voters are proving to be a pivotal voting bloc for both parties as Obama’s approval ratings drop below his disapproval ratings. In 2008, Obama won two-thirds of the Hispanic and Latino vote and Democrats won 60 percent of the vote in the 2010 midterm elections, according to CNN.