The Daily Caller

The Daily Caller
 SAN FRANCISCO - NOVEMBER 12: A student at Fairmount Elementary School drinks a bottle of Nesquik chocolate milk during lunch hour on November 12, 2010 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)  

Food industry decries tighter rules on marketing to kids

The food industry submitted its proposal to the government agencies during the open comment period. “We had the benefit of working with top level scientists and nutrition professionals. The agencies didn’t,” Kolish said.

The government appears to be listening. The industry plan received a positive response from FTC Chairman Jon Leibowitz.

Even under their own guidelines, member companies will have to reformulate one in three foods currently advertised to kids to meet the first-ever standards that reach across the industry.

“This means that everything from juice drinks, to pasta, to cereals will have to meet the same criteria regardless of which member company makes it,” Kraft’s Davison said. “Ultimately, this will lead to healthier foods advertised to kids.”

The food industry has agreed to voluntarily implement its criteria by December 2013. The government’s proposed rollout is 2016. Kolish said the self-imposed guidelines are so much more realistic that the food companies were willing to agree to the shorter timeline.

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  • http://Info@CCIFST.com HiTekRescu3

    These facts will scare the hell out of you! You would think that the FDA and related government alphbet soup groups would be looking out for the consumer’s best interests. When in fact they are undermanned and do little to ensure quality control of what goes into our food sources. In fact they rely on the manufacturer to police their own formulas on the honor system. Their only interest is in protecting big corporate business. Read the facts and then send a copy of this to the Obama’s. I did.

    Who’s Serving Wood In Your Food?
    Submitted by Lois Rain on July 16, 2011 – 9:42 pm18 Comments. ShareHow much wood could a wood chuck, chuck? How much have we been chucking down all these years?

    You’ve, no doubt, come across the ingredient cellulose on many packaged foods like ice cream, pizza, meat, macaroni, chips and more. Cellulose is also heavily found in fast food.

    Cellulose sounds like a friendly word, but it’s actually processed virgin wood pulp, not actually digestible as we lack the appropriate enzymes. Like meat glue, it is another type of food filler to reduce costs, but also reduces nutrition and quality. The cellulose in these foods is the same product used in plastics, cleaners, kitty litter (for its absorbency), electrodes, break pads, glue, asphalt and much more.

    The lengthy list below doesn’t begin to disclose all the adulterated foods, so it’s best to avoid all packaged and processed foods, especially those that list cellulose.

    The USDA says the wood pulp is safe in meat in amounts under 3.5%, but the FDA does not regulate it in anything. Who’s to say just how many Wheat Thins one will consume before reaching an unsafe amount?

    Cellulose is pawned off as “fiber” and you will see it on a lot of packages that claim “reduced fat!” or “high fiber.”

    And who says eating a whole foods diet is like eating ply wood? Can’t be any worse than the wood pulp we’ve already unknowingly consumed.

    ~Health Freedoms

    15 Food Companies that Serve You ‘Wood’
    The recent class-action lawsuit brought against Taco Bell raised questions about the quality of food many Americans eat each day.

    Chief among those concerns is the use of cellulose (wood pulp), an extender whose use in a roster of food products, from crackers and ice creams to puddings and baked goods, is now being exposed. What you’re actually paying for – and consuming – may be surprising.

    Cellulose is virgin wood pulp that has been processed and manufactured to different lengths for functionality, though use of it and its variant forms (cellulose gum, powdered cellulose, microcrystalline cellulose, etc.) is deemed safe for human consumption, according to the FDA, which regulates most food industry products. The government agency sets no limit on the amount of cellulose that can be used in food products meant for human consumption.

    [Note: Humans are unable to digest cellulose since we lack the appropriate enzymes to break it down. This is a food adulterant and another example of the wholly corrupt nature of the federal agency responsible for food safety but continues to prove itself more concerned with corporate profit. ~Ed]

    The USDA, which regulates meats, has set a limit of 3.5% on the use of cellulose, since fiber in meat products cannot be recognized nutritionally.

    “As commodity prices continue to rally and the cost of imported materials impacts earnings, we expect to see increasing use of surrogate products within food items. Cellulose is certainly in higher demand and we expect this to continue,” Michael A. Yoshikami, chief investment strategist at YCMNet Advisors, told TheStreet.

    Manufacturers use cellulose in food as an extender, providing structure and reducing breakage, said Dan Inman, director of research and development at J. Rettenmaier USA, a company that supplies “organic” cellulose fibers for use in a variety of processed foods and meats meant for human and pet consumption, as well as for plastics, cleaning detergents, welding electrodes, pet litter, automotive brake pads, glue and reinforcing compounds, construction materials, roof coating, asphalt and even emulsion paints, among many other products.

    Cellulose adds fiber to the food, which is good for people who do not get the recommended daily intake of fiber in their diets, Inman said [lied]. It also extends the shelf life of processed foods. Plus, cellulose’s water-absorbing properties can mimic fat, he said, allowing consumers to reduce their fat intake.

    Perhaps most important to food processors is that cellulose is cheaper, he added, because “the fiber and water combination is less expensive than most other ingredients in the [food] product.”

    Indeed, food producers save as much as 30% in ingredient costs by opting for cellulose as a filler or binder in processed foods, according to a source close to the processed food industry who spoke with TheStreet on the condition of anonymity.

    Inman said that in his 30 years in the food science business, he’s seen “an amazing leap in terms of the applications of cellulose fiber and what you can do with it.” He said powdered cellulose has a bad reputation but that more of his customers are converting from things like oat or sugar cane fibers to cellulose because it is “snow white in color, bland and easy to work with.”

    Most surprising, said Inman, is that he’s been able to remove as much as 50% of the fat from some cookies, biscuits, cakes and brownies by replacing it with powdered cellulose – but still end up with a very similar product in terms of taste and appearance.

    “We’re only limited by our own imagination,” Inman told TheStreet. “I would never have dreamed I could successfully put 18% fiber in a loaf of bread two years ago.”

    He said cellulose is common in processed foods, often labeled as reduced-fat or high-fiber – products like breads, pancakes, crackers, pizza crusts, muffins, scrambled eggs, mashed potato mixes, and even cheesecake. Inman himself keeps a box of Wheat Thins Fiber Selects crackers, manufactured by Kraft Foods Nabisco brand, at his desk, and snacks on them daily, clearly unmoved by the use of wood pulp in its ingredients.

    “Most consumers would be shocked to find these types of filler products are used as substitutes for items that they believe are more pure,” Yoshikami said. “We would expect increased disclosure to follow increased use of cellulose and other filler products as the practice increases in frequency.”

    To that end, TheStreet rounded up a list of popular foods that use cellulose. It’s by no means an exhaustive list, and we suggest consumers read food labels carefully.

    DOLE FOOD
    Peaches & Crème Parfait
    Apples & Crème Parfait

    GENERAL MILLS
    Fiber One Ready-To-Eat Muffins – Used in:

    Grilled Chicken Salad, Chicken Club Salad with Crispy Chicken, Meaty Breakfast Burrito, Hearty Breakfast Bowl

    Cheese, Pepper Jack, Shredded – Used in:

    Chicken Fajita Pita, Southwest Chicken Salad with Grilled Chicken, Meaty Breakfast Burrito

    Honey Mustard Dipping Sauce
    Ice Cream Shake Mix
    Log Cabin Syrup
    Mini Funnel Cake
    Mozzarella Cheese Sticks (also in Sampler Trio)
    Smoothie Base: (Mango, Strawberry, Strawberry Banana)
    Tortilla, Flour – Used in:

    Chorizo Sausage Burrito, Steak & Egg Burrito, Meaty Breakfast Burrito

    White Cheese Sauce – Used in Breakfast Bowl

    KELLOGG
    MorningStar Farms Chik’n Nuggets
    MorningStar Farms Chik Patties Original
    MorningStar Farms Buffalo Wings Veggie Wings
    Eggo Nutri-Grain Blueberry waffles
    Eggo Strawberry Waffles
    Eggo Blueberry Waffles
    Cinnabon Pancakes Original
    Cinnabon Pancakes Caramel
    Cinnabon Snack Bars Original
    Cinnabon Snack Bars Baked Cinnamon Apple

    KFC (YUM! BRANDS)
    KFC Cornbread Muffin
    Apple Turnover
    Honey Mustard BBQ Sauce
    Lil’ Bucket Strawberry Short Cake Parfait
    Lil’ Bucket Lemon Crème Parfait
    Lil’ Bucket Chocolate Crème Parfait
    Oreo Cookies and Crème Pie Slice
    Reese’s Peanut Butter Pie Slice
    Popcorn Chicken
    Strawberry Cream Cheese Pie Slice

    KRAFT FOODS
    Wheat Thins Fiber Selects
    Frozen Bagel-Fuls
    Macaroni & Cheese Thick ‘n Creamy
    Kraft Macaroni & Cheese Three Cheese W/mini-shell Pasta

    MCDONALD’S
    Fish Filet Patty
    McRib
    Premium Caesar Salad
    Chipotle BBQ Snack Wrap
    Premium Southwest Salad with Grilled Chicken
    Southern Style Chicken Biscuit
    Strawberry Sundae
    Natural Swiss Cheese – Used in:

    McRib, Quarter Pounder with Cheese, Angus Mushroom & Swiss, Premium Grilled Chicken Club Sandwich, Premium Crispy Chicken Club Sandwich, Angus Mushroom & Swiss Snack Wrap

    Shredded Cheddar/Jack Cheese – Used in:

    Ranch Snack Wrap (Crispy and Grilled), Honey Mustard Snack Wrap (Crispy and Grilled), Chipotle BBQ Snack Wrap (Crispy and Grilled), Premium Southwest Salad with Grilled Chicken, Premium Southwest Salad with/without Crispy/Grilled Chicken, Premium Bacon Ranch Salad with/without Crispy/Grilled Chicken, McSkillet Burrito with Sausage

    Barbeque Sauce
    Sweet ‘N Sour Sauce
    Shredded Parmesan Cheese – Used in:

    Premium Caesar Salad with/without Crispy/Grilled Chicken

    Biscuit – Used to make:

    Bacon, Egg & Cheese Biscuit, Sausage Biscuit with Egg, Sausage Biscuit, Southern Style Chicken Biscuit, Big Breakfast with/without Hotcakes

    Vanilla Reduced Fat Ice Cream – Used in:

    Strawberry Sundae, Hot Caramel Sundae, Hot Fudge Sundae, McFlurry with M&M’S Candies, McFlurry with OREO Cookies, Chocolate Triple Thick Shake, Strawberry Triple Thick Shake, Vanilla Triple Thick Shake

    Sugar Free Vanilla Syrup, used in: Premium Roast Coffee, Espresso

    NESTLE
    Hot Cocoa Mixes: Mini Marshmallows, Rich Milk Chocolate, Chocolate Mint, Chocolate Caramel

    PEPSI
    Aunt Jemima Frozen Blueberry Pancakes
    Aunt Jemima Original Syrup
    Aunt Jemima Lite Syrup

    PIZZA HUT (YUM! BRANDS)
    Parmesan Romano Cheese
    Taco Bean Sauce
    Shredded Cheddar (for Taco Pizza)
    Breadstick Seasoning – Used to make Cheese Breadsticks)
    WingStreet Bone-In (in the batter)
    Meatballs (for pasta products, sandwiches)
    White Pasta Sauce – Used for:

    PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera

    Alfredo Sauce – Used for:

    PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera

    Fat Free Ranch Dressing

    SARA LEE
    Jimmy Dean Frozen Breakfast Bowl (Sausage & Gravy)
    Jimmy Dean D-lights Turkey Sausage Breakfast Bowl
    Jimmy Dean D-lights Turkey Sausage Croissant
    Jimmy Dean Breakfast Entrée – Used in:

    (Scrambled Eggs with Bacon/Sausage and Cheese Diced Apples & Seasoned Hash)

    SONIC
    Ice Cream
    Sonic Blast
    Banana Split
    Ice Cream Cone

    TACO BELL (YUM! BRANDS)
    Southwest Chicken
    Caramel Apple Empanada
    Corn Tortilla
    Enchilada Rice
    Nacho Chips
    Red Strips
    Strawberry Topping
    Zesty Dressing

    WEIGHT WATCHERS INTERNATIONAL
    Vanilla Ice Cream Sandwich
    English Toffee Crunch Ice Cream Bar
    Giant Cookies & Cream Ice Cream Bar

    WENDY’S ARBY’S
    Asiago Cheese – Used in:

    Spicy Chicken Caesar Salad, Asiago Ranch Chicken Club, Caesar Side Salad

    Fat Free French Dressing – Used for:

    Apple Pecan Chicken Salad, Baja Salad, Spicy Chicken Caesar Salad, BLT Cobb Salad

    Blue Cheese Crumbles – Used in: Apple Pecan Chicken Salad, BLT Cobb Salad
    Cheddar Pepper Jack Cheese Blend, Shredded
    Chocolate Sauce
    Coffee Toffee Twisted Frosty (Chocolate, Vanilla)
    Frosty (Chocolate and Vanilla)
    Frosty Shake (Frosty-cino, Chocolate Fudge, Strawberry, Vanilla Bean)
    Milk, 1% Low Fat Chocolate Milk

    By Miriam Reimer
    TheStreet.com

    Source:

    http://foodfreedom.wordpress.com/2011/07/08/15-food-companies-that-serve-you-wood/

  • thephranc

    What ever happen to parenting and the word “NO”?

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