Patrick Schwarzenegger poses shirtless in new billboard ad

His parents’ divorce won’t bring young entrepreneur Patrick Schwarzenegger down. The model, whose parents Maria Shriver and former California Governor Arnold Schwarzenegger called it quits this year, recently appeared shirtless in a new advertisement for Hudson Jeans.

According to People magazine, the black-and-white jumbo photo of young Schwarzenegger hangs high above ground on Sunset Boulevard.

The model and co-founder of charity Project360 has had quite a year with a profile in Details magazine this spring, and a new kind of public exposure after his mom and dad parted ways. When news outlets began reporting on Arnold’s extramarital affair and love child, young Patrick tweeted, “some days you feel like shit, some days you want to quit and just be normal for a bit, yet i love my family till death do us apart. #family.” (RELATED: Patrick Schwarzenegger copes with parents’ divorce by ‘hitting up this party’ with Nelly)

Patrick’s modeling work doesn’t end with Hudson Jeans. According to Details, he signed on with L.A. Models earlier this year. The company intends to lobby Ralph Lauren and Armani to make the 17-year-old the face of their new campaigns.

But L.A. Models might want to take Patrick’s plans into consideration, as the philanthropist tweeted Tuesday that he’d just checked out some prestigious institutions of higher education.

“Just visited Harvard university. Great college but I’m not adding it to the list. Stanford, USC, Penn, Georgetown are my tops for now,” Patrick tweeted.

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