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The Daily Caller

Why don’t conservatives support conservative films?

Photo of Christian Toto
Christian Toto
Contributor

Conservatives are up in arms that a film celebrating the Navy Seals who killed Osama bin Laden will hit theaters less than a month before the 2012 presidential election.

Hollywood routinely produces left-of-center content, but a cinematic reminder of the Obama administration’s crowning achievement smacks of an unpaid political ad, a cinematic October surprise.

But conservatives should partially blame themselves for the paucity of GOP-friendly films in the marketplace.

To paraphrase a great baseball film, when they show them, they don’t come.

Yes, some recent blockbusters like “300” and “The Dark Knight” were embraced by the right for their conservative strains. But unabashedly conservative films have a lousy commercial track record.

Movies like “The Undefeated,” “Atlas Shrugged,” “I Want Your Money” and “An American Carol” failed to ignite the box office in ways that would make movie studios scratch their chins with interest.

“The Undefeated,” the most recent pro-conservative film, used a guerilla marketing campaign to spread the news of its theatrical release. Yet after 28 days, the documentary highlighting former Gov. Sarah Palin’s political ascent earned only $116,381, according to BoxOfficeMojo.com.

Palin attracts a crowd wherever she goes. She’s a political rock star even though she isn’t running for any office — yet. Why did most of her fans stay home?

“Atlas Shrugged Part 1,” the long-awaited film version of Ayn Rand’s beloved novel, made just $4.6 million earlier this year, putting plans for a second and third installment in jeopardy.

Some of these conservative films over-performed when you consider the forces in play. “The Undefeated” had precious little marketing money behind it and had to compete against the likes of the last “Harry Potter” film and “Captain America: The First Avenger.”

“The Undefeated” opened on just 10 screens, a typical strategy for a niche film. If those screenings had racked up massive numbers, more theaters would have been added.

But the Palin documentary only expanded to a grand total of 14 screens before ticket sales waned.

Movie critics will be quick to note the lackluster quality of these right-leaning films. And, for the most part, they’re right. “The Undefeated” made a night spent watching MSNBC feel fair and balanced by comparison. “Atlas Shrugged” raised the bar for stiff, unnatural acting. And “An American Carol” delivered a fraction of the laughs from director David Zucker’s previous hits, “Airplane!” and “The Naked Gun.”

But subpar films routinely clean up at the box office. Most critics tarred and feathered “The Hangover Part II” earlier this year, yet the comedy sequel hauled in more than $253 million and counting.

A dozen years ago, conservative filmmakers could blame a lack of press for their commercial failures. Not anymore. Between the Web and talk radio, any right-minded project can get oodles of free publicity. They can also run interference on specious reportage. When The Atlantic jumped on an empty midnight screening of “The Undefeated” to prove it was a flop before it even had a chance, right-wing blogs trashed the report as unfair.

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  • Anonymous

    There really has been a great movie that would appeal to a conservative audience since “Chariots of Fire.”  Since a large portion of the conservative cause comprises evangelical Christians, I am surprised that anyone would think Ayn Rand’s objectivism would appeal to a general conservative audience. When did libertarianism and conservativism become synonymous?

  • Anonymous

    No amount of conservative patronage will change the far left citadel. They don’t deserve our money. What you are really advocating is the idea that if Churches offered beer and belly dancers more sinners would show up to hear the gospel. Sorry, but it won’t happen. Liberals in Hollywood are incapable of producing true conservative films because they don’t even get Conservatism. In reality, they purposely use their medium to push their world view. What would be better is the birth of Conservative studios that produce conservative world view content. Unfortunately, entertainment by nature is indulgence and leans toward the loose libertine side of human nature, not the conservative sober side. This makes for a natural symbiosis between liberals and their smutty content.