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Time Warner to subsidize subscribers’ TV device

LAS VEGAS - JANUARY 06: Sling Media's Slingbox is held in front of a PC notebook playing a streaming image from a television set at the International Consumer Electronics Show January 6, 2006 in Las Vegas, Nevada. The Slingbox plugs into a customer's DVR or cable box and with Sling Media's software, users can access their home television on any Windows phone or laptop anywhere in the world. The 1.6 million square-foot consumer electronics show, which runs through January 8, is expected to draw over 120,000 attendees. (Photo by Ethan Miller/Getty Images)

Time Warner Cable, one of the nation’s top cable and Internet providers, said on Tuesday that it would subsidize some purchases of a set-top box called Slingbox that allows users to watch their home television programming from anywhere, like a vacation home or a mobile phone.

A Slingbox set-top box allows users to watch their home television programming from anywhere, like a vacation home.

Time Warner Cable said it would give subscribers to its $99-a-month Wideband Internet service, which is faster and costlier than traditional broadband, a rebate for the total cost of the $300 device.

As a sales promotion, the rebate offer reflects the fact that Internet connectivity, not television, is becoming the core part of the business for companies like Time Warner Cable. But it doubles as something else: as a shot across the bow to cable programmers who say that distributors should pay them more for the right to such place-shifting.

Read more: Time Warner to subsidize subscribers’ TV device

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