FoodPolitik: A fat tax for an obese bureaucracy

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Rick Berman
Executive Director, Center for Union Facts
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      Rick Berman

      Rick Berman is the President of Berman and Company, a Washington, D.C.–based public affairs firm specializing in research, communications, and creative advertising.
      Berman has founded several leading non-profit organizations which are known for their fact-based research and their aggressive communications campaigns.
      A long-time consumer advocate, Rick Berman champions individual responsibility and common sense policy. He believes that democracies require an informed public from all sides.
      Berman and Company has received dozens of national awards for its creativity and cutting edge work. In the past two years alone Berman and Company has earned over 30 awards for its work in television, print, and radio advertisements and crisis communications.
      Rick Berman has appeared on all major television networks and has organized national coalitions on a variety of issues.

Many folks are put-off by New York City’s constant meddling in the food choices of its citizens, whether it is scolding them about salt or grossing them out by graphically comparing sports drinks to liquid fat. But hey, we can live somewhere else and eat in peace, right?

That may not be true for much longer: The global food police are preparing to act.

Last month, Big Apple Mayor Michael Bloomberg spoke at a United Nations meeting on non-communicable diseases. And a large focus of his speech was — you guessed it — encouraging governments around the world to enact strict, NYC-style regulations on food. “Government’s highest duty,” Bloomberg said, is to make healthy foods the “default” option.

Already, other nations are taking Bloomberg-esque steps.

On October 1, Denmark instituted a tax on foods containing saturated fat — the first of its kind. This is on top of a tax the Nordic country slapped last year on “junk” food, like ice cream and chocolate. The leftwing coalition that runs Denmark has even talked about doubling the tax.

Hungary also recently levied taxes on packaged foods high in sugar, salt, or carbs. (I’m sure you can make some puns for that example.) And France will impose a tax on soft drinks.

In response to the Denmark nutrient tax, you’d think the conservative British Prime Minister David Cameron would mock big-government attempts at dietary controls. Instead, he refused to rule it out, saying such a tax “is something that we should look at.”

Let’s draw the line here: You can’t tax people into health. In fact, the new Denmark tax could be counterproductive.

The Danes reportedly hoarded pizza, butter, meat, and milk before the tax took effect. And with a freezer full of DiGiorno, what are they going to eat more of?

And in the long term, there are a number of foods containing saturated fat that are associated with better health. One is dark chocolate (linked to heart health); a second is eggs (a good source of nutrients, according to Harvard); a third is Atlantic salmon (omega-3s are linked to heart and cognitive health). Taxing these foods could drive down these health benefits.

More to the point, nutrient taxes fail to consider overall good nutrition. According to the American Dietetic Association, there are no “good” or “bad” foods. Just good or bad lifestyles.

Further, it’s ludicrous for the government to set dietary policy with the tax code when our understanding of diet and nutrition is always changing.

Not too long ago butter was “bad” and margarine was “good” because trans fat was better than saturated fat. Then margarine became marginalized because it contains trans fat. People fretted about cholesterol in eggs; now eggs are considered a great health food. And remember the government’s low-fat campaign to improve our diets? Obesity rates ballooned after that. It seems that some people see the “lower fat” as permission to eat more.