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More low-key than his Predecessor, NBC Sports chief still aims high

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Since replacing Dick Ebersol in May, Lazarus has been part of the Comcast/NBC group that extended NBC’s long Olympic run from 2014 to 2020 for $4.38 billion; added Major League Soccer, primarily to benefit Versus; renewed the PGA Tour deal to benefit NBC and the Golf Channel; and renewed the “Sunday Night Football” contract last week for nine years at an average of $950 million annually.

A month before the N.F.L. deal was signed, Lazarus predicted that the league had to provide much more to NBC if the network was going to pay much more. And working with Steve Burke, the chief executive of NBC Universal, he got a divisional playoff game, a Thanksgiving night game, three Super Bowls over nine years and video rights that will let Versus introduce two programs, one a Sunday pregame show.

Full Story: More low-key than his Predecessor, NBC Sports chief still aims high

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