Coveted TV ad space during the 2012 Super Bowl sold out long before the big game.
Seth Winter, senior vice president of sales and marketing at NBC’s sports group said that ad space was gone by Thanksgiving.
“We have shattered any recent revenue stories in regards to the Super Bowl,” Winter told USA Today.
Advertisers shelled out $3.5 million for 30-second slots for the Feb. 5 broadcast on NBC.
The price of the advertisements is up from last year’s Pittsburg Steelers vs. Green Bay Packers game, when 30-second spots went for $3 million.
Volkswagen, whose Darth Vader ad was one of the biggest hits of last year’s Super Bowl, will debut a 60-second spot for the new Beetle.
General Motors, Toyota, Kia and Hyundai are among other car companies that have purchased air time.
Former Dallas Cowboys and Super Bowl champs Troy Aikman and Deion Sanders will be featured in a Bridgestone tire ad.
Website retailer GoDaddy.com will have two spots: one featuring the Pussycat Dolls and another with race car driver Danica Patrick and former ‘Biggest Loser’ coach Jillian Michaels.
Snack food giants Frito-Lay, maker of Doritos, and Dannon will also show ads on Super Bowl Sunday.
(RELATED: Madonna to perform at halftime of Super Bowl)
WATCH: ‘The Force’: Volkswagen commercial