Sometimes a team comes to the Super Bowl having never played one. That is also true on the advertising side of the game. And for Super Bowl XLVI, to be broadcast by NBC on Feb. 5, there will more first-time sponsors than usual.
The Super Bowl newbies include two luxury car brands, Acura and Lexus; Century 21, the real estate firm; the Dannon Company division of Groupe Danone; the H&M retail chain, which will advertise a new line of David Beckham Bodywear underwear; and 2nd Story Software, the maker of TaxACT tax-preparation software.
The rookies’ commercials will run amid dozens from marketers with extensive Super Bowl experience, among them Anheuser-Busch, Audi, Bridgestone, CareerBuilder, Cars.com, Chrysler, E*Trade, General Motors, GoDaddy.com, Honda, Hyundai, Kia, Mars, PepsiCo, Toyota and Volkswagen.
Full story: For Super Bowl XLVI, more first time advertisers