Hallmark drops Martha Stewart for Marie Osmond
Daytime viewers of “The Martha Stewart Show” will soon say goodbye to the felon Martha Stewart, and hello to wholesome Marie Osmond.
The New York Post reported that “The Martha Stewart Show” will cease production in April of this year.
According to Fox News, Hallmark decided to end the show partly because of the high production costs, and because its studio lease is set to expire in the spring.
Re-runs of “The Martha Stewart Show” will air until September when Marie Osmond takes over her spot.
“While we’re still in discussions with Marie, we’re extremely excited about the prospect of Marie Osmond joining the Hallmark family,” a Hallmark spokeswoman told Fox News. “We think she’s perfect for our brand and we’ll share more news when we have a deal.”
If the deal becomes final, Osmond’s show will include cooking segments along with “celebrity chats and typical talk-show fare.”
Osmond currently has a 90 minute variety show with brother Donny in Las Vegas, Nev., called “Donny and Marie.” Her last big TV gig came when she placed third on ABC’s “Dancing With the Stars” in 2007.
The future of Stewart’s other two other shows, “Martha Bakes” and “Emeril,” is unclear, as Martha Stewart Living Omnimedia are Hallmark are still in negotiations.