(CBS News) Celebrity chef and food activist Jamie Oliver is a man on a mission: to stop the use of what he calls “pink slime,” beef scraps no one would choose to eat, reprocessed and repurposed for use in hamburger patties.
It is, he asserts, “not fit for human consumption.”
“We’re taking a product that would be sold in its cheaper form for dogs and,” he says, “after this process, we can give it to humans.”
The first salvo in his high-profile food fight was an April 2011 stomach-turning demonstration on his TV show, “Food Revolution,” nine months ago.
Full story: McDonald’s scraps controversial beef process