A conservative group is giving away free high-tech campaign management software to tea party groups across the country to help mobilize voters ahead of the 2012 election.
The group, American Majority Action, is partnering with the company Political Gravity to provide the new Gravity voter database system free of charge to activists.
“Gravity will rocket conservatives past the high-tech approaches of the DNC and other progressive political groups,” said Drew Ryun, president of American Majority Action.
Ryun, a former RNC staffer, said in a press conference that the software “empowers the conservative movement with 21st century technology.”
The voter database system, among other features, helps activists with get-out-the-vote efforts with software that organizes neighborhoods canvassing and phone banks.
“This is the fusion of old- school grassroots tactics with the state-of-the-art technology,” Ryun said.
The group is making a seven-figure investment in the program, he said. Ryun said they’ve already started providing the software to groups.
His brother Ned Ryun, who leads the partnering group American Majority that identifies and trains conservative candidates, said the software could really make a difference for tea party groups that don’t have money to spend on sophisticated campaigning.
“Many of these local groups — to say that they’re underfinanced is such a stretch,” he said. “They have no money, but they have real passion.”