House Majority app wins ‘Oscars of political advertising’ awards

The House GOP mobile app, WhipCast, is now racking up awards.

Over the weekend, WhipCast won several awards at the American Association of Political Consultants (AAPC) Pollie Awards & Conference, which has been hailed by Esquire Magazine as “the Oscars of political advertising.”

Developed by the digital media political consulting firm CRAFT, WhipCast was launched in November 2011 by the office of House Majority Whip Kevin McCarthy simultaneously across all major platforms. The app provides mobile users with information pertaining to House Republican initiatives.

“As Majority Whip, I understand the importance of utilizing technology to enhance the communications and outreach efforts of the House Republican Conference, while also making the House more open and transparent to the American people,” said McCarthy in a statement.

“WhipCast embodies these objectives and reaffirms our commitment to changing the culture of Washington,” said McCarthy. “I am very proud of all the work that has gone into making it such a success.”

The app garnered four Pollie awards: “Best of the Best” for Internet Public Affairs, a Gold Pollie in the category of “Best Use of Technology,” a Bronze Pollie for “Best Use of Humor” for the “There’s An App For That” video and an Honorable Mention for “Best Use of Mobile Technology.”

Brian Donahue, founder and partner of CRAFT, told The Daily Caller The Pollies are voted on by colleagues in the political consultancy business, and “measured up against hundreds of other entities, symbolizes the best work in the business.”

“We are honored to help Kevin McCarthy in his effort to make Congress more open and transparent, through the use of social media and new technology platforms,” Donahue told TheDC.

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