With a little help from Sarah Palin.
NBC’s “Today” show maintained its lead after day two of Katie Couric‘s return to morning TV.
With Sarah Palin as a special co-host “Today” drew 5.497 million total viewers according to Nielsen Fast National data, that’s +356,000 more than #2 “Good Morning America” which drew 5.141 million…
In A25-54 viewers, “Today” lead [sic] by +249,000 viewers (2.209 vs. 1.917).
To give you an idea of what they were up against, here’s taste of the witty banter this week between Couric and George Stephanopoulopoulopoulos on GMA:
P.S. Oh my.