Sports
(AP Photo/Rainier Ehrhardt)
             (AP Photo/Rainier Ehrhardt)   

Danica Patrick lands big-name sponsor to boost brand

Danica Patrick will be introduced as a Coca-Cola-sponsored driver today at Charlotte Motor Speedway, USA TODAY Sports has learned, a development that adds a powerful retail brand to Patrick’s portfolio.

While there aren’t many places untouched by one of the most transcendent personalities in auto racing — Patrick has been featured through Super Bowl commercials, music videos and the covers of national magazines — the endorsement deal with the Coke Zero brand will take her into an arena that has remained relatively untapped by the popular NASCAR driver.

Full story: Danica Patrick lands big-name sponsor to boost brand