- It’s very embarrassing to CNN.
- You don’t watch CNN.
CNN Hits Lowest Primetime Demo Rating at 9 PM In 15 Years
Last night was a typical, boring Tuesday, with little earth-shattering news to drive TV viewers to cable news. It was also May sweeps, with the season finale of “NCIS: LA,” “America’s Got Talent” on NBC and “Dancing With the Stars” on ABC drawing an astonishing 39 million viewers between them at 9 PM.
Unfortunately for CNN, “Piers Morgan Tonight” was the apparent victim of the busy night, drawing only 39,000 viewers 25-54 at 9 PM. To say those ratings are anomalous would be something of an understatement. That is the lowest 9 PM weekday demo rating for CNN since at least 1997. While the ratings were an outlier, it was a fairly normal edition of “PMT,” with Morgan hosting. Guests included Jane Lynch and “The man with the golden voice” Ted Williams.
Morgan seems to be taking the bad news in stride. American TV bores him anyway. Lately he’s been more interested in his Twitter war with someone named Lord Sugar, who apparently stars in the British version of The Apprentice. Here’s Morgan’s latest salvo:
@Lord_Sugar Your Apprentice ratings are collapsing faster than the Greece economy, Shuggsy. Go back to making dodgy dishes.
— Piers Morgan (@piersmorgan) May 17, 2012
That would be “Greek,” not “Greece.” And Piers Morgan just went after somebody else for crappy ratings. It’s definitely more fun to watch than his show.