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              FILE - In this April 20, 2011, file photo, President Barack Obama, accompanied by Facebook CEO Mark Zuckerberg, speaks during a town hall meeting to discuss reducing the national debt at Facebook headquarters in Palo Alto, Calif. Social media companies have “friended” the 2012 presidential contest at a level almost unimaginable just four years ago, hosting debates and sponsoring presidential town halls while remaining indispensable tools for candidates looking to connect with voters in the digital sphere.  (AP Photo/Pablo Martinez Monsivais)
              FILE - In this April 20, 2011, file photo, President Barack Obama, accompanied by Facebook CEO Mark Zuckerberg, speaks during a town hall meeting to discuss reducing the national debt at Facebook headquarters in Palo Alto, Calif. Social media companies have “friended” the 2012 presidential contest at a level almost unimaginable just four years ago, hosting debates and sponsoring presidential town halls while remaining indispensable tools for candidates looking to connect with voters in the digital sphere. (AP Photo/Pablo Martinez Monsivais)   

Poll: Social media user political opinions match overall population

When it comes to who they want to win the presidential race, optimism about the economy and the direction of the United States, the opinions of social media users match those of the overall population, according to the latest Allstate/National Journal Heartland Monitor Poll.

The results track so closely because nearly two-thirds of Americans are social media users, according to the poll released Thursday. The poll also showed no great differences between users and non-users, when it comes to party identification, age and economic status.

Full Story: Poll: Political Participation Higher Among Social Media Users