Elections
Shane Martin, general manager of the Human Rights Campaign store, dresses mannequins in VOTE Obama t-shirts Wednesday, May 9, 2012, in San Francisco. (AP Photo/Ben Margot) Shane Martin, general manager of the Human Rights Campaign store, dresses mannequins in VOTE Obama t-shirts Wednesday, May 9, 2012, in San Francisco. (AP Photo/Ben Margot)  

Pro-Obama online merchandise sales plummet, compared to ’08 election

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Caroline May
Political Reporter

In a dramatic shift from then-Sen. Barack Obama’s 2008 election effort to this election cycle, anti-Obama CafePress merchandise sales are outpacing pro-Obama sales.

During the first six months of 2008, 86 percent of Obama-related sales at CafePress were pro-Obama — just 14 percent were anti-Obama.

Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro-Obama, 55 percent have been anti-Obama, according to CafePress totals.

By comparison, presumptive Republican nominee Mitt Romney‘s merchandise ratio has fared better.

Over the same 2012 time frame, 95 percent of Romney gear purchases have been pro-Romney — just 5 percent have been anti-Romney.

CafePress is an online custom merchandise shop that tracks its election-themed sales via an “Election Meter.” The company believes that such political sales can act as a barometer for electoral success.

“We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote,” Marc Cowlin, director of marketing for CafePress, told The Daily Caller. “At CafePress we track the spending on candidate related gear and report our trends through The Meter, which are often in line with polls and voting results.”

The most recent Gallup poll has Obama and Romney in a dead heat, with each receiving 46 percent of the vote.

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