I’m not persuaded by people who voted for Barack Obama in 2008, but *now* have “buyer’s remorse.” (If they were gullible enough to buy the “hope and change” hype four short years ago, why should I trust their judgment today?)
To be fair, I’m not exactly the “undecided” voter demographic campaigns and organizations are targeting with this sort of messaging. Ousting an incumbent does generally require convincing at least some of the people who supported him last time — to change their minds this time.
Of course, you can’t tell the voters that this mess is their fault. People don’t like to admit they were wrong — even to themselves. And so the task becomes finding a way to persuade disenchanted voters that today’s problems are solely the candidate’s fault — that they weren’t stupid in ’08 — but that, instead, he has changed. (They weren’t gullible four years ago — it’s just that Obama was a liar or a con artist!)
And perhaps showing them other gullible and disenchanted people — just like them! — will do the trick?
I think that’s what Citizen’s United is up to with this movie trailer for “The Hope And The Change”: