But while Caldara is clearly tweaking the Obama campaign, he insists that the ad isn’t overtly partisan.
“This is a wonderful teachable moment for the importance of free enterprise,” he told TheDC. “This is not a political ad. Nowhere does it urge a vote for anyone.”
Caldara insists he’ll place an ad in the Post if enough money comes in, even though the price went up.
“I want it in the paper of record, one way or another. Even if we have to buy our way in.”
And a paid ad may be the only way loyal Post readers will learn about the similarities between Peña’s and Romney’s business histories.
“In Denver, home of eight-year mayor Federico Peña, where the highway going to the airport is named after him, there was no mention at all,” he said
Five-figure inducements to cover stories, Caldara chuckled, is a “revenue model ‘dead-tree’ newspapers could use to save themselves from bankruptcy.”
“Maybe Pena’s firm could buy the Post and use this model to make it profitable again.”