California’s Obamacare-created insurance exchange is planning to spend $900,000 in taxpayer money to a P.R. firm to help enlist Hollywood “to incorporate story lines or mentions of health care reform that would reinforce [public relations] campaign messages” on prime-time TV.
The Hill reports that alongside a possible reality show about life without the health care law, the marketing plan incorporates “a number of popular television programs and personalities such as ‘Grey’s Anatomy,’ ‘Modern Family,’ ‘The Biggest Loser,’ ‘Dr. Oz’ and others will be approached and pitched to incorporate story lines or mentions of health care reform that would reinforce campaign messages.”
The New York Times reports that Dr. Mehmet Oz of “Dr. Oz” is already appearing in ads urging people to “get educated, get engaged, get enrolled [in the Obamacare insurance exchange].”
Democrats have come under fire in the past for using $20 million of taxpayers’ money to promote and increase awareness of their controversial health-care overhaul. (RELATED – Lewis: Former Obama surrogate’s PR firm wins $20 million contract to defend Obamacare)