Obama has his own election strategy, where he tries to spur support from niche groups — gays, African-Americans, Hispanics, professional women, environmentalists — while offering some hope of beneficial change to the swing-voters who backed him in 2008.
To keep the swing-voters in his column, he’s portraying himself as the champion of Middle Class America.
Neither candidate is trying to woo many of the other’s base voters.
For example, at his Charlotte convention, for example Obama highlighted a birth control activist — Sandra Fluke — while trying to spur turnout by professional women, at the price of further alienating conservative women or religious believers.
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