What made this underdog blowout victory possible? The grassroots enthusiasm and efforts on the ground to elect a strong fiscal conservative were relentless. Hoosiers from across the state took to the streets and planted over 20,000 yard signs, knocked on 125,000 doors to distribute voter education materials, made over 400,000 phone calls to registered voters, and sent over 150,000 piece of mail, including 50,000 of our “Retire Lugar” books, to pre-identified households. They may have been out-spent by the Republican establishment, but they weren’t out-worked.
Many in the media and the political establishment questioned whether the “Hoosier Model” of grassroots organizing was an anomaly, an outlier victory that could not be replicated in larger states like Texas. Once again, members of the freedom movement proved them wrong. More on that next week.
Matt Kibbe is the president of FreedomWorks and the author of the “Hostile Takeover: Resisting Centralized Government’s Stranglehold on America.”