No matter what happens in November, President Barack Obama has already won the crucial Halloween mask primary.
According to Spirit Halloween, the nation’s largest Halloween retailer, Obama face masks have been outselling Mitt Romney masks a 60 percent to 40 percent margin.
“A lot of people are going out and supporting their candidate by wearing their masks,” said Lisa Barr, senior director of marketing for Spirit Halloween.
Though a seemingly unscientific metric, the seasonal retailer has accurately predicted the presidential winner based on sales every year they have been keeping track.
In 2008, Barack Obama masks outsold John McCain masks by the same margin as this year. Spirit Halloween also predicted a George W. Bush victory both in 2000 and 2004, and Bill Clinton’s re-election in 1996, based on the sales of candidate masks.
Presidential face masks are not the only election-related costume that air in vogue. Big Bird costumes are reportedly flying off the shelves since Romney mentioned him in the first debate, saying he would cut funding to PBS.
There have also been many do-it-yourself guides to dress as a ‘binder full of women’, the overnight Internet meme uttered by Romney in the second town hall debate.
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