MONTREAL — Several major retailers are taking the Quebec government to court over the provincial language watchdog’s insistence they modify their commercial brand names to include some French.
The retailers include some of the biggest brand names in North America — Walmart, Best Buy and Costco. Their lawyers are expected in Quebec Superior Court on Thursday.
Quebec’s language watchdog, The Office Quebecois de la Langue Francaise, wants the retailers to change their signs to either give themselves a generic French name or add a slogan or explanation that reflects what it is they’re selling.
The changes are outlined on a website run by the language agency that gives businesses options on how to change their names. For example, Walmart, a household name on the retail scene that doesn’t really have a French equivalent, could change its signs to “Le Magasin Walmart.”