In response to a study released Dec. 14 showing that the federal government has prevented, on a case-by-case basis, the release of virtually any new cigarette products in the United States in more than 18 months, The Daily Caller pays tribute to these vital American products with a new series, “Cigarette Reviews for the Uninitiated: 18 Brands in 18 Weeks.”
It is our hope that the research conducted herein by official TheDC cigarette critic Patrick Howley will inform and educate the public, as well as aid tobacco companies in their forthcoming product designs.
This Week’s Pack: The Marlboro “Red”
Known in the ‘50s as the Marlboro “regular,” this was the standard cigarette. Before cigarettes were sold to men for the purpose of sexual solicitation, they were allowed to revel in their polarizing maleness, their seductiveness muted and irrelevant, their purpose utilitarian.
Philip Morris introduced the Marlboro in 1955 as the first filtered cigarette mass-marketed to male consumers. Executives actually feared that the brand would not be masculine enough to sell. American men had never before embraced filtered cigarettes, which were then associated with women and lung-cancer conspiracy theorists.
Designer Frank Gianninoto created the Marlboro pack.
“Gianninoto’s simplification was, in fact, very like the Campbell’s soup can — red on top, white on the bottom,” wrote the New York Times in some 1995 anti-smoking piece.
“Emerging at a moment when American cars, houses and products were becoming increasingly elaborate, Marlboro has the stripped-down, one-size-fits-all quality characteristic of the most enduring American designs,” the Times continued.