The University of California is spending millions to market an ambitious array of online classes created to “knock people’s socks off” and attract tuition from students around the world. But since classes began a year ago, enrollment outside of UC is not what you’d call robust.
One person took a class.
“It’s taking longer than we’d hoped” for the $4.3 million marketing effort to take off, admitted Keith Williams, interim director of UC Online, which is open to enrolled students and anybody outside the university.
Full story: UC online courses fail to lure outsiders