Microsoft’s search engine, Bing, will be tightly integrated into Graph Search to answer user questions Facebook will be able to answer through Graph Search. Should the chill thaw between Facebook and Google, Zuckerberg alluded to the future possibility of Google search data being integrated into Graph Search results as well.
“I would love to work with Google,” Zuckerberg said during the event.
The importance of search advertising revenue can be underscored in Microsoft’s own war against Google in the search space, and Graph Search would no doubt be a boon to Microsoft’s flailing efforts to emerge as a leader in search. The company reportedly loses $2 billion in search advertising revenue annually.
Graph Search is being slowly rolled out starting Tuesday in beta, or trial form. Users can sign up immediately to join a waiting list to try Graph Search Beta by scrolling to the bottom of the Graph Search About page and clicking on the “Join Waiting List” button.