Rubio is wary of being pigeonholed as the Hispanic, immigration-focused candidate. In media appearances, the topics that seem most to come up are immigration, and whether he is going to run for president in 2016.
Perhaps that is why the Florida senator concluded his speech with a lament at how difficult it would be to draw attention to education.
“The issue you’ve grabbed upon that you’re talking about today is a great issue because it’s not a partisan one, it’s not an ideological one. It’s a difficult one for people to disagree with you on, it makes all the sense in the world, it just requires a lot of work and prioritization,” Rubio said. “In a town constantly focused on the next crisis, if I told a cable news network that I want to go on the air to talk about this, their producers don’t get that excited. You can’t raise a lot of money off of this issue. You’re not gonna get a lot of attention by talking about this issue. And yet I can only think about a handful of other issues that we face that are as important as this one. And it’s one we need to be focused on.”
“The good news,” Rubio went on, “is it’s not partisan. The good news is that this is something there’s broad support for. The bad news is that because it’s not partisan, because it’s not controversial, it’s not getting nearly as much attention as it needs to be getting.”